Our Mission
Midwest Outdoor Life exists for one reason, to help Midwest adventurers find the right gear for real Midwest conditions. From boots that can handle icy winters, to camping tents that survive humid summers, we dig into the details so you don’t waste time or money on gear that doesn’t work where you live.
Who We Are
We’re Midwest locals who live, work, and play outdoors. Our mission is simple:
- Publish straightforward reviews and recommendations that cut through marketing fluff.
- Focus on gear that performs in the Midwest’s unique mix of cold, heat, mud, and woods.
- Share what we’ve learned to help you enjoy the outdoors without stressing about bad gear choices.
How We Make Money
Midwest Outdoor Life is reader-supported. This means some links on our site are affiliate links.
- As an Amazon Associate, we earn from qualifying purchases.
- If you click an affiliate link and make a purchase, we may receive a small commission, at no extra cost to you.
- These commissions help cover the cost of research, writing, hosting, and keeping this site alive.
Our recommendations are never paid placements. We only write about products we believe will bring value to our readers.
Why You Can Trust Us
- We research gear with the Midwest in mind.
- We compare multiple products instead of pushing a single brand.
- When possible, we test gear ourselves. When not, we rely on verified user experience, technical specs, and long-term reliability reports.
We’re not trying to be everything to everyone, we’re building the go-to resource for Midwest outdoor gear advice.
Contact Us
Got questions, feedback, or gear you think we should review?